ObjectivesComplete redesign of the site - Create a new visual identity - Set up a webmarketing strategy.ServicesUI/UX Design - Webdesign - Branding - Webmarketing Strategy.Fahrenheit Coffee is a specialty coffee shop located in Toronto, Canada. It is renowned for its warm ambiance and selection of quality coffee beans from around the world, attracting coffee lovers to Toronto. Founded in 2011 by Sameer Mohamed, the mother cafe is located at 120 Lombard Street, Toronto, Canada.
logo
branding
design system
For the logo, I decided to create a contemporary typographic logo with an orange gradient representing spreading warmth.
To give the logo an identity, I placed two circles that close the logo like a quotation mark and a period. The first one to the left of the “f” refers to degrees Fahrenheit, while the second one, which reads with the “t” to form “to”, represents the city of Toronto.
Toronto is also illustrated in the logo by the CN Tower replacing the “i”.
I have set up an editorial calendar planned for social networks which will extend over 8 weeks, 2 posts per week for the first 7 weeks and one post for the last.
An Instagram post featuring a café employee with a description every Wednesday.
An Instagram story answering a follower's question every Saturday, which will then be added to a highlight story to create a FAQ.
An Instagram reel showing a barista preparing a café beverage on the Sunday of the 8th week.
Fahrenheit CoffeeObjectivesServicesComplete redesign of the site - Create a new visual identity - Set up a webmarketing strategy.UI/UX Design - Webdesign - Branding - Webmarketing Strategy.Fahrenheit Coffee is a specialty coffee shop located in Toronto, Canada. It is renowned for its warm ambiance and selection of quality coffee beans from around the world, attracting coffee lovers to Toronto. Founded in 2011 by Sameer Mohamed, the mother cafe is located at 120 Lombard Street, Toronto, Canada.For the logo, I decided to create a contemporary typographic logo with an orange gradient representing spreading warmth.
To give the logo an identity, I placed two circles that close the logo like a quotation mark and a period. The first one to the left of the “f” refers to degrees Fahrenheit, while the second one, which reads with the “t” to form “to”, represents the city of Toronto.
Toronto is also illustrated in the logo by the CN Tower replacing the “i”.An Instagram post featuring a café employee with a description every Wednesday.An Instagram story answering a follower's question every Saturday, which will then be added to a highlight story to create a FAQ.An Instagram reel showing a barista preparing a café beverage on the Sunday of the 8th week.
I have set up an editorial calendar planned for social networks which will extend over 8 weeks, 2 posts per week for the first 7 weeks and one post for the last.